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10 Certificações Gratuitas de Marketing para Impulsionar seu Conhecimento
Neste artigo, apresentaremos as 10 certificações gratuitas de marketing mais importantes disponíveis online, discutindo seus benefícios e fornecendo os links para acessá-las.
Guia Definitivo de Como Começar a Vender na Internet
Começar a vender na internet pode ser um caminho muito promissor para quem deseja empreender e ampliar os negócios. Para ajudar quem está começando nesse mundo, criamos um guia definitivo que traz as principais informações sobre o assunto. Principais dificuldades Algumas das principais dificuldades enfrentadas por quem deseja começar a vender na internet são: Falta de conhecimento sobre marketing digital; Dificuldade em escolher os melhores produtos para vender; Pouca experiência em gestão de negócios online; Desafios logísticos e de armazenamento. Conhecimentos básicos Para começar a vender na internet, é importante ter conhecimentos básicos em: Marketing digital; Gestão de e-commerce; Logística e estoque; Finanças e controle de fluxo de caixa. Começar a Vender na Internet – Formações rápidas Algumas formações rápidas que podem ser importantes para quem deseja começar a vender na internet são: Cursos de marketing digital e gestão de redes sociais; Workshops sobre logística e armazenamento de produtos; Palestras sobre finanças e controle de fluxo de caixa. Cursos Gratuitos com Certificado Algumas opções de cursos gratuitos com certificado para empreendedores são: Curso de Empreendedorismo e Inovação – Sebrae – https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/empreendedorismo-e-inovacao,07918a51b9105410VgnVCM1000003b74010aRCRD Curso de Marketing Digital – Rock Content – https://rockcontent.com/curso-de-marketing-digital/ Curso de Gestão Financeira – Sebrae – https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/gestao-financeira,53d5c8a6a28bb410VgnVCM1000003b74010aRCRD Curso de Técnicas de Vendas – Instituto de Vendas – https://institutodevendas.com.br/curso-gratuito-tecnicas-de-vendas/ Curso de Gestão de Pessoas – Sebrae – https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/gestao-de-pessoas,4b4f6c41b9105410VgnVCM1000003b74010aRCRD Curso de Design Thinking – MJV Tecnologia – https://www.mjvinnovation.com/blog/curso-de-design-thinking-gratuito/ Curso de Gestão de Projetos – Fundação Getúlio Vargas – https://www.fgv.br/fgvonline/Cursos/Gratuitos/Gestao/Gestao-de-Projetos/OCW-EAD-GPROJ Curso de Atendimento ao Cliente – Rock University – https://rockcontent.com/curso-atendimento-ao-cliente/ Curso de Planejamento Estratégico – Sebrae – https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/planejamento-estrategico,ea4446e6a28bb410VgnVCM1000003b74010aRCRD Curso de Empreendedorismo Social – Universidade de São Paulo – https://www.coursera.org/learn/empreendedorismo-social Curso de Inovação – Sebrae – https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/inovacao,b050c8a6a28bb410VgnVCM1000003b74010aRCRD Curso de Liderança – Escola de Negócios do SEBRAE – https://ead.sebrae.com.br/cursos/lideranca/ Curso de E-commerce – Prime Cursos – https://www.primecursos.com.br/e-commerce/ Curso de Empreendedorismo Feminino – Sebrae – https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/empreendedorismo-feminino,4b4f6c41b9105410VgnVCM1000003b74010aRCRD Curso de Estratégias de Marketing para E-commerce – UOL Edtech – https://www.eduk.com.br/cursos/9-marketing-e-vendas/5524-estrategias-de-marketing-para-e-commerce Curso de Gestão de Negócios – Fundação Getúlio Vargas – https://www.fgv.br/fgvonline/Cursos/Gratuitos/Gestao/Gestao-de-Negocios/OCW-EAD-GNEGOC Curso de Marketing Digital – Escola do Marketing Digital Este curso é voltado para empreendedores que querem aprender sobre marketing digital, abrangendo desde estratégias de SEO até publicidade online. O curso é totalmente gratuito e oferece certificado. Link: https://www.escoladomarketingdigital.com.br/cursos-gratuitos/ Curso de Gestão de Pessoas – FIA Online Este curso gratuito oferecido pela FIA Online (Fundação Instituto de Administração) aborda temas como liderança, motivação e gestão de equipes. É indicado para empreendedores que desejam desenvolver habilidades de gestão de pessoas. Link: https://www.fia.com.br/curso/curso-online-gestao-de-pessoas/ Curso de Empreendedorismo – Sebrae O Sebrae é uma instituição conhecida por auxiliar empreendedores em diversas áreas, e o curso de Empreendedorismo é um dos mais populares. O curso é online e gratuito, e aborda desde a identificação de oportunidades até a elaboração do plano de negócios. Link: https://www.sebrae.com.br/sites/PortalSebrae/cursosonline/empreendedorismo,f3cbe8a6a28bb610VgnVCM1000004c00210aRCRD Curso de Introdução ao E-commerce – Ecommerce School O Ecommerce School é uma escola online especializada em e-commerce. O curso de Introdução ao E-commerce é totalmente gratuito e oferece certificado, abordando temas como logística, meios de pagamento, segurança digital e gestão de pedidos, para quem quer Começar a Vender na Internet. Link: https://www.ecommerceschool.com.br/cursos/introducao-ao-ecommerce/ Lembrando que a lista acima é apenas uma pequena amostra dos cursos gratuitos disponíveis na internet para empreendedores. É importante sempre buscar se capacitar e aprimorar os conhecimentos para ter sucesso no mundo dos negócios. 20 Produtos mais vendidos pela internet no Brasil Com base em dados de algumas das principais plataformas de e-commerce do Brasil, criamos uma lista para os 20 produtos mais vendidos na internet no país: Eletrônicos (smartphones, notebooks, TVs, etc.) – Fonte: Magazine Luiza Moda e acessórios – Fonte: Mercado Livre Beleza e cuidados pessoais – Fonte: Magazine Luiza Casa e decoração – Fonte: Amazon Livros – Fonte: Amazon Brinquedos e jogos – Fonte: Americanas Alimentos e bebidas – Fonte: Mercado Livre Móveis – Fonte: Magazine Luiza Automotivo – Fonte: Mercado Livre Esporte e lazer – Fonte: Netshoes Pet shop – Fonte: Petz Saúde e bem-estar – Fonte: Ultrafarma Ferramentas e construção – Fonte: Leroy Merlin Joias e relógios – Fonte: Vivara Papelaria – Fonte: Kalunga Artigos para festa – Fonte: Magazine 25 Games – Fonte: Steam Produtos para bebês – Fonte: Bebê Store Produtos para casa – Fonte: Camicado Produtos para escritório – Fonte: Staples Vale ressaltar que essa lista pode variar dependendo da fonte de informação e do período analisado, mas ela dá uma boa ideia dos produtos que têm maior demanda no e-commerce brasileiro. 10 mais vendidos Moda e Acessórios O Mercado Livre é uma das principais plataformas de e-commerce do Brasil e oferece uma grande variedade de produtos de moda e acessórios. Segundo dados da própria plataforma, os 10 produtos de moda e acessórios mais vendidos no país são: Calçados femininos Roupas femininas Relógios masculinos Calçados masculinos Roupas masculinas Bolsas femininas Óculos de sol Joias e bijuterias Perfumes Bonés e chapéus 10 mais vendidos Beleza e Cuidados Pessoais O Magazine Luiza é uma das principais redes de varejo do Brasil. Segundo dados da própria plataforma, os 10 produtos de beleza e cuidados pessoais mais vendidos no país são: Perfumes importados Maquiagens Perfumes nacionais Produtos para cabelo Tratamentos para pele Aparelhos de barbear Produtos para barba Produtos para depilação Protetores solares Cremes hidratantes 10 mais vendidos Casa e Decoração A Amazon é uma das maiores empresas de comércio eletrônico do mundo, com forte presença no mercado brasileiro. Segundo dados da própria plataforma, os 10 produtos de casa e decoração mais vendidos no Brasil são: Jogos de cama Tapetes Cortinas e persianas Capas para sofá Almofadas decorativas Colchas e cobertores Toalhas de banho Enfeites de parede Quadros decorativos Puffes e bancos 10 Livros mais vendidos no Brasil Segundo dados da Amazon, os 10 livros mais vendidos no Brasil são: “A Sutil Arte de Ligar o F*da-se” de Mark Manson “Mulheres Que Correm Com Os Lobos” de Clarissa Pinkola Estés “O Poder da Autorresponsabilidade” de Paulo Vieira “O Milagre da Manhã” de Hal Elrod “Mais Esperto que o Diabo” de Napoleon Hill “Mindset: A Nova Psicologia do Sucesso” de Carol Dweck “Os Segredos da Mente Milionária” de